Legal
Terms of Service
Last updated: July 31, 2026
1. Agreement
These terms govern your use of this website and the services provided by Fire Horse Systems ("we," "us," "our"). By using this site, submitting a form, or subscribing to a plan, you agree to them. If you don't agree, don't use the site or the services.
2. Our services
We build and maintain websites and provide marketing, communication, and customer-management systems for local service businesses on a monthly subscription. What's included depends on the plan you choose, as described on our pricing page. We may improve or change the tools that deliver a service, as long as the service itself continues to be delivered.
3. Billing, renewal, and cancellation
- Plans are billed monthly in advance to the card on file, processed by Stripe. Your first charge is on your start date and recurs on the same day each month.
- Subscriptions renew automatically until cancelled. There is no contract or minimum term.
- You may cancel at any time by emailing info@firehorse-systems.com or calling 1 888-565-6168. Cancellation takes effect at the end of the current paid month; service continues until then.
- Refunds: we do not prorate or refund partial months. If you were charged in error or the service was not delivered, contact us and we'll make it right.
- If a payment fails we'll attempt it again and contact you. Services may be paused if an account remains unpaid after 10 days.
4. What you keep if you cancel
You own your domain name and it remains registered in your business name. On cancellation you keep the domain and we will provide the website files. The subscription services — hosting, CRM, missed-call text-back, review automation, messaging, and support — end when the subscription ends.
5. Your responsibilities
- You confirm you're authorized to enter this agreement on behalf of your business and are at least 18 years old.
- You own or have permission to use any logos, photographs, text, and reviews you give us to publish.
- You're responsible for the accuracy of claims made about your own business, including licensing, certifications, and service guarantees.
- You will not use our services to send unlawful, misleading, or unsolicited messages, or to contact anyone who has not consented.
6. SMS messaging program
Program name and description
The Fire Horse Systems messaging program sends transactional messages including replies to your inquiry, appointment confirmations and reminders, and updates about your website project. If you separately opt in, it also sends marketing and promotional messages about our services, offers, and updates.
How to join
You join by checking the SMS consent box on a form on this website, or by providing your mobile number and agreeing verbally. Consent to receive text messages is not a condition of purchasing any goods or services. You must be 18 or older and the owner or authorized user of the phone number you provide.
Message frequency and rates
Message frequency varies based on your activity and the stage of your project; we do not guarantee a set number of messages. Message and data rates may apply to messages sent to you from us and to us from you. For questions about your text or data plan, contact your wireless provider.
How to opt out
Reply STOP to any message at any time. We'll send one confirmation that you've been unsubscribed, and you will receive no further messages from the program.
How to rejoin
To start receiving messages again, opt in the same way you did originally — check the consent box on our contact form — and we'll resume.
How to get help
Reply HELP to any message, or contact us directly at 1 888-565-6168 or info@firehorse-systems.com.
Carrier liability
Wireless carriers are not liable for delayed or undelivered messages. Delivery depends on network availability and other factors outside our control.
Privacy
For how we handle your information, including mobile opt-in data, see our Privacy Policy. Mobile opt-in information and consent are never shared or sold to third parties for any purpose.
Compliance
This messaging program is operated in accordance with CTIA Messaging Principles and Best Practices, the Telephone Consumer Protection Act (TCPA), and applicable wireless carrier requirements for A2P messaging.
7. Intellectual property
You retain ownership of your business name, logo, photographs, and any content you provide. The code, templates, systems, and processes we use to build and operate your site remain ours, and are licensed to you for the duration of your subscription. Site content written specifically for your business is yours to keep on cancellation.
8. No guarantee of results
We work to increase the number of calls and booked jobs your business receives, but search rankings, ad performance, and customer behavior are outside our control. Nothing on this site or in these terms is a guarantee of specific rankings, lead volume, or revenue.
9. Limitation of liability
To the fullest extent permitted by law, our total liability for any claim arising from these terms or our services is limited to the amount you paid us in the three months before the claim arose. We are not liable for indirect, incidental, or consequential damages, including lost profits or lost business.
10. Changes to these terms
We may update these terms. The date at the top reflects the current version. If a change materially affects your subscription we'll notify you before it takes effect, and continuing to use the service after that constitutes acceptance.
11. Governing law
These terms are governed by the laws of the State of California, without regard to conflict-of-law rules. Any dispute will be brought in the state or federal courts located in Placer County, California.
12. Contact
Fire Horse Systems
2351 Sunset Blvd, Suite 170-186
Rocklin, CA 95765
1 888-565-6168
info@firehorse-systems.com